Cncda
A wheely fun car dealers convention branding.
Program Schedule condensed to fit within a singular 6x9 spread, while maintaining design elements to create a design that wants to be explored. Speaker bios were condensed into tight requirements while still allowing for backgrounds of colorful planks and floral touches to keep things interesting.
As an event that takes place beyond the west coast, the save the date was created in the form of a flight ticket / luggage tag. The perfect tool that serves a dual purpose in practicality, and excitement of the destination and escape to paradise. It is paired with a room door hanger designed to remind the attendee to unplug.
The event branding was inspired by Hawaii's native beauty in flowers with hints to the events' theme of the automotive industry, creating a harmony of abstract floral patterns.
