Background

Downtown Commons is located in the heart of downtown Sacramento. It is an entertainment, shopping, lifestyle destination that offers retailers, bars, restaurants, and placed directly with the Golden 1 Center.

Wayfinding

Downtown Commons (Doco), needed a branded event design ranging from billboards, signage, mailers, and handouts. In the process of preparing the collateral, we organized how the Doco campus would be accessible and identifiable. This created an opportunity to create a directory brochure. Throughout the campus, there are several free standing signs. We utilized these to identify color zones as well as the retailers in each location