Dozo Sushi
A fresh sushi to-go brand at the start of the pandemic.
The name Dozo originates from the Japanese term for presenting or offering to others. This decision was formed based on Dozo’s values in socialization, efficiency, and authenticity. It was important to develop a face for the brand that felt welcoming and memorable through a brief, easy to pronounce phrase for those living within the United States.
We designed an app interface that places the dishes as the forefront. Translucent and elegantly soft
Dozo's expanded line of products aims to showcase the brand's memorable visual system towards its customers. It uses the iconic box shape within the logo to display the contents of the product through its unique packaging design.
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